2021 Marketing Trends: How to Improve Your Conversion Rate — Try My Free Conversion Formula.
Content Marketing Success Starts with Knowing Your audience.
Knowing your audience helps you figure out what content and message individuals cherish and it ensures that you are connecting to your reader’s needs, wants and preferences by creating right content for right people.
Once you detect the purpose, pain points, challenges, objectives and impulses of your audience through a mix of qualitative and quantitative research, you can figure out the absolute best writing style and content to acknowledge the variation and adapt writing to the target audience.
As you analyze the key factors to understand your audience, you can create compelling content with this information by comparing to see what content is the most popular and what message gets more traffic and engagement to
continue to create more content accordingly.
After all, how can you start making content before you know who your crowd is? The first question to ask is “who you are writing for”
When sending out emails, the answer is clear yet for different types of composing like articles, blog posts, newsletter, marketing brochures, digital copy or marketing strategies the answer may not be so clear.
Let’s look at some ways to get to know your audience and create the best content that connects
Review Mining
Looking back at your monthly traffic reports, Google Analytics or any current data, can help you monitor your best and worst performed content by comparing reader’s interests and help you determine what your target audience care about.
Digital Insights
Find your target audience on Facebook and Instagram with insights and on Twitter by connecting to your Twitter followers dashboard
Simply start by visiting your Facebook & Instagram Insights tab and Twitter Dashboards (if you have signed up for your twitter ads account) and look to previous successes among your audience and determine your content calendar.
Google Analytics : Social Reports & Landing Page
To get to Google Reports in Google Analytics, go to Acquisition > Social > Google Analytics Social Reports & Google Analytics Landing Pages.
Once there, by comparing insights you can see what content preforms well and gets engagement and they help you determine the specifics that bring success and help you create more contents accordingly
Create Buyer Personas
What does buyer persona mean? Well, Google simplifies it as;
“A buyer persona is a semi-fictional representation of your absolute customer, based on market survey and real data about your existing customers”
Basically, it’s a segmentation of customer data that includes customer demographics, psychographics, interest and goals. Buyer Personas give great insights and can be valuable only when it includes the appropriate data. They help you determine the focus, voice and interest of the content to increase sharing and conversions.
TIP — Talk about benefit that connects to understand the personas, not features.
Conduct Surveys
Digital marketing is a two-way communication, it’s no longer about talking at customer, it’s all about talking with them.
Monthly or Annual Surveys can be a great way to generate customer feedback to determine if your marketing experiments are working and messages are being reached.
Call upon a goal and Keep it short and easy to answer questions on the right platform. Monitor Audience feedback, comments and engagements to update your product / service and create more content accordingly.
TIP: At the end of the survey, you could include a coupon code or have it displayed at the beginning of the survey to encourage feedbacks.
And in other words, Here is what a simple conversion formula could look when you’re done investigating your target market:
Conversion = Your Brand X Content/Message X Demographics X CTA (Call To Action)
Conclusion
The message keeps up repeating though, because knowing your audience is the cue in any case. Strategically approached marketing methods fuel your business growth. The absolute best marketing techniques state benefits, not features and investing in original research can help you talk about the things that your users care about to generate Prospects > Leads > Customers.
That’s what it means to know your target market.
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